My worry was this; the ease with which people can (and do) bombard said celebrities with messages, must very quickly become annoying. A mutual acquaintance of ours is doing just that - trying to befriend (and impress) a 'celebrity' Twitter user.

I just think it's rather a shame that what is quickly becoming a really useful tool could already be sowing the seeds of its own demise – through no fault of the technology or its developers I hasten to add – but rather, human nature taking its inevitable course and people overstepping the mark.

It's something that's rapidly becoming a pet hate of mine, and I've taken to removing certain twitter accounts that I had (until now) previously followed. The amount of lists you can find on the net of 'Designers you MUST follow' are all well and good, but when you get a message every five minutes to some generic link, it kind of defeats the object. I decided to follow these people as I thought we might:

• share something in common and converse about design
• learn something from them
• expand my network of design contacts

But instead it just becomes an annoying distraction in the background on my monitor. The Age of the Blog is a tremendous one, but cheapening it in the name of attracting visitors to your site is not an idea that I'm in favour of, and it's now getting to the point where blogs (those which you would want to read in terms of educational/enjoyable writing) that are worth visiting are the exception, rather than the rule.