The stars have truly aligned for me this past couple of days. I’ve been helping a friend of a friend (actually, a friend of my wife’s, but there you go) to do some design work for a ‘project’ (will be posting the artwork as soon as it’s finalised) and one of the things they wanted was a new logo design. Not just any logo design, but a literal logo design. These are not my favourite kinds of logo, and here’s why.



